Customer research: Bridging the trust gap between seller and buyer

Trust drives immediate sales effectiveness

New research conducted by mext in conjunction with Huthwaite – global leaders in sales training: “Improve your sales effectiveness and KPIs by bridging the trust gap between seller and buyer.”

Sales professionals agree that trust is the key to their sales success, and rightly so. Customers readily confirm it and the stats confirm it. A 20% increase in customer trust means a 400% improvement in buyer predisposition.

Yet many companies do not focus on their people’s capability to actively build trust. The reasons are varied and range from a lack of robust methodologies to the continued belief in wrong myth, or just plainly not knowing where to start.

With HuTrust mext and sales performance partners, Huthwaite, have shown that trust building can be learned quickly, to improve sales results immediately and renew confidence and passion of the sales teams.

Since the launch of the sales and service training application in 2012, mext and Huthwaite Australia have already trained over 1,500 sales and service professionals in the ability to actively build and manage trust with HuTrust.

Have a look at this summary presentation: “Improve your sales effectiveness and KPIs by bridging the trust gap between seller and buyer.”

Want to know more on HuTrust and how to apply this powerful trust building methodology to improve your sales and services, I, as a trust consultant and developer of HuTrust, am sharing my knowledge and how to in “More Trust. More Sales”. Available for purchase here and of Amazon as paperback, epub and pdf.

Also visit: mextconsulting.com & huthwaite.com

Using the most modern psychology we can help you better understand your consumer’s and customer’s needs and motivations and build trust with them. mext