March 2012
Brand Trust is central to new global legal brand.
Mext develops the King & Wood Mallesons brand using HuTrust
* Click here to visit mext consulting’s news update on the King & Wood Mallesons’ advertising campaign.
HuTrust® enables you to analyse and actively build Trust. Developed and refined through over 6,000 interviews and statistically proven through numerous quantitative studies. HuTrust® has brought success with practical application in many leading organisations. The developers, mext & ifm, are a team of specialists in strategy, creative and psychology that look for better and more practical ways to help brands and businesses engage with others.